At TV Low Cost, « we try harder »! Like in this famous slogan, we fight against traditional advertising agencies, pure products of the « high cost » culture. We demonstrate everywhere that a TV advertising agency can be both low cost and high quality.
“We try harder”, AVIS famous campaign is a perfect example of what we try to do every day in the different countries where our TVLowCost network is established. Convincing advertisers that, at last, TV advertising is affordable for their brands, and that what they heard from “high cost” advertising agencies is not true anymore.
NO, to be seen on national TV channels, one does not need to invest its advertising budget on Peak Time exclusively. TVLowCostwill provide you with excellent alternative media planning, using plenty of cheaper possibilities, with a high degree of efficiency.
NO, to shoot a creative & convincing commercial, it is not necessary to travel abroad to an exotic location. Excellent TV commercials can be shot “in town”, creativity is not function of the number of kilometers! TVLowCost reduces the bill like that.
NO, 35mm shooting is not better that High Definition Video, consumers will not see the difference, but the cost will be very different! TVLowCost uses the latest HD digital cameras, much more adapted to modern televisions diffusion.
NO, to conceive a brilliant TV advertising, your agency does not need to be situated in a very expensive and “ modern design” headquarter located in the most expensive area of the town. What counts really is the talent and dedication of the people working on your brand! At TVLowCost, our offices are situated in convenient and simple offices. Our client’s money does not have to pay for our “luxurious way of life”
NO, it is not necessary to wait for months to leave your agency plenty of time and plenty of monthly fees, to elaborate several convincing TV spots. In 8 weeks, TVLowCost will deliver you the finalized spots, consumer pretest included. 8 weeks and 6 steps involving you… and no monthly fee…
NO, covering the walls of your advertising agency’s entrance and agency’s meeting rooms with Awards is not a proof that this agency will do an efficient TV advertising for your brand! It could even be a sign that this agency is mostly interested by its “glory”! Never forget that to win awards, agencies have to seduce other creative jury’s, it has sometimes little to do with seducing and convincing consumers… At TVLowCost our only obsession is your market share!
Written by JEAN-PAUL TREGUER
mai 7, 2008 à 6:23
Publié dans Non classé
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